Country Carpenters, a leader in post and beam construction, celebrates the official ribbon cutting of a brand-new outdoor studio at WFSB Channel 3‘s headquarters in Rocky Hill, Connecticut. The station hosts a ceremonial unveiling on Monday, July 14, 2025, at 9:00 a.m., just a few months after breaking ground on this landmark project in March 2025.
This milestone marks the completion of the first-ever outdoor studio for WFSB Channel 3, Connecticut’s top-rated news station. Featuring Country Carpenters’ classic New England-style craftsmanship, the new post and beam studio serves as a dynamic backdrop for live weather reports, Great Day Connecticut segments, and on-air interviews.
“We’re really excited about this new outdoor studio and our partnership with Country Carpenters,” said David Hughes, General Manager at WFSB. “They helped us create something that feels rustic and authentic but still works perfectly for everything we do on TV and social media—from First Alert Weather to Great Day Connecticut. It’s a great addition to Channel 3, and we think our viewers are going to love it.”
To bring this vision to life, Country Carpenters customizes its New England-style Country Cabin model. The structure is transformed into a visually stunning and fully functional post and beam studio tailored for modern broadcasting. The handcrafted timber frame and traditional aesthetic reflect the company’s decades-long commitment to blending heritage construction with contemporary use.
Following the ribbon cutting, the outdoor studio immediately becomes a central hub for WFSB’s community-focused programming. It supports live broadcasts and connects viewers more closely with the station’s on-air talent and special features.
“We’re incredibly proud to partner with WFSB Channel 3 on this one-of-a-kind project,” said Roger Barrett III, Director of Sales and Third Generation Officer at Country Carpenters. “It’s exciting to see our traditional New England craftsmanship used in such a modern, high-visibility setting. This outdoor studio showcases what’s possible when you blend time-honored building techniques with today’s broadcasting needs.”
The new post and beam outdoor studio stands as a symbol of Country Carpenters’ partnership with Gray Digital Media, which plays a key role in sharing the company’s story through advanced digital marketing. Together with its subsidiary companies, Post and Beam Barns and Early New England Homes, Country Carpenters continues to elevate handcrafted buildings as timeless, high-functioning spaces for both residential and commercial use.